With Public Relations you will not have your product run over and over with the same message. PR campaigns run once or twice, giving you an unsaturated effect. We will always look for a different angle. Why just reach one section of the paper? Many critics and CEOs read different sections of the newspaper, so why shouldn't you reach every section or page.

Compared to the multimillions of dollars spent on ad campaigns, PR is a great bargain. PR is not absolutely free. Your PR reps get paid a weekly or monthly salary. This also allows them to eat once in a while and not always work in a dark office.

You may still be asking what is the difference between advertising and PR. Advertisement is a paid promotion and readers and viewers know this. They know that the message of an ad is paid for by the company or its sponsors. PR is not identified as a paid promotion; even if the article or feature resulted from a publicity campaign, the article, magazine or television will not say it.

 

Why does PR work?

PR also eliminates  red tape that most advertisers get caught up in. While they are going through approvals by different boards and departments, you’ll already be staging your event.

There are different methods is all PR campaigns. Buying an ad during Desperate Housewives could cost hundreds and thousands of dollars. But sending a press release about your product can get you booked on Oprah, cost, first class postage. 

The public understands that when an ad is placed it is a paid promotion by the company.  When a company, product or individual is featured in any type of media. The public tends to respond with less anticipation because they see it as a oppinion and not another ad blitz.

Public Relations is  the most cost effective marketing tool on the earth.  PR can achieve better results than advertising with 1/100th of the cost.  Staging events can also be done for pennies on the dollar.

"The best way to be there when people are looking for you is to be there all the time". The best way to be there is by having consistency of your name and your product in the media. This is a goal of the best PR campaigns of Hinala.

Hinala works with all our clients in achieving their marketing goals. If you are a truck driver or an international star, everyone can benefit from a great public campaign!

Hinala values a lifetime customer relationship with all of it's clients.

Errand Boy 2 Go

With all the tasks of running a business and personal life, Hinala highly recommends Errand Boy 2 Go.  Errand Boy will complete every task you have in your busy day, no matter how big,small or odd. From Dog walking to Car moving, Errand Boy is the way to go!

 

For more info please call (212) 591-1142

or email errandboy2go@gmail.com

 

Websites

In this day and age a website is very important for your business; there is really no way to go around it. Many people ask for a website as well as a business card. Websites make your product ;or if it is just for yoursel, more  credible.  As a client of Hinala you can take advantage of our website service provided by: Tek Developement ;at a tremedously low cost. Tek Service will design and provide maintenance for your site.

 

Our Services include: Press Release, Photos of you, your product and events, Marketing and Promotional Advice,  Event Planning, Public Relations and  Crisis Management . All of this will be provided for you to take full advantage of.